LAST UPDATED — 4 JULY 2026

Privacy Policy

Synapse connects business tools so they work together properly — and we treat the personal data inside those tools with the same care. This policy explains what we collect through this website, why we collect it, which tools process it, and the rights you have over your information.

1. Who we are

This website, synapseintelligence.co.uk, is operated by [LEGAL BUSINESS NAME] ("Synapse", "we", "us"), based in London, United Kingdom, at [REGISTERED ADDRESS]. We are the data controller for the personal data described in this policy and are registered with the UK Information Commissioner's Office (ICO) under registration number [ICO REGISTRATION NUMBER].

For anything related to your data, contact us at [CONTACT EMAIL].

2. What we collect

Information you give us. When you complete our Discovery form or contact us, this may include your name, business name, email address, website, details about how your business operates, and any files you choose to upload. If you opt in to WhatsApp updates, we also collect your WhatsApp number.

Information collected automatically. With your consent, we use analytics and advertising cookies to understand how visitors use this site and to measure our campaigns. This can include your IP address, device and browser information, and pages visited. Essential cookies needed to run the site are used without consent, as permitted by law.

Correspondence. If you email or message us, we keep a record of that communication.

Providing your information is always voluntary — but without the details marked as required on our forms, we won't be able to respond to your enquiry. Our website and services are aimed at businesses and are not directed at children.

3. Why we use your data

• To respond to your enquiry and run your free discovery — because this is necessary to take steps toward working together (and under our legitimate interest in responding to people who contact us).
• To send a WhatsApp confirmation and follow-up — only with your consent, which you can withdraw at any time.
• To improve our website and measure advertising — only with your consent, given through our cookie banner.
• To keep records we are legally required to keep — such as invoicing and accounting records.

When you submit our Discovery form, your answers are used to automatically prioritise enquiries — for example, by how urgent your situation is. This only affects how quickly we get back to you, and a person always reviews your request and makes any decisions about working together.

We do not sell your personal data, and we do not send marketing you haven't asked for.

4. The tools that process your data

We use a small number of carefully chosen services to run our business. Each acts as a data processor on our behalf under its own data processing terms:

Some of these providers process data outside the UK, including in the United States. Where that happens, transfers are protected by UK-approved safeguards such as the UK Extension to the EU–US Data Privacy Framework (the "UK–US Data Bridge"), the UK International Data Transfer Agreement, or standard contractual clauses with the UK Addendum.

5. How long we keep your data

We keep enquiry and discovery data for up to 24 months after our last contact with you, so we can pick the conversation back up if you return. If you become a client, we keep records for the duration of our work together and for up to 6 years afterwards where required for legal, accounting and tax purposes. You can ask us to delete your data sooner at any time.

6. Cookies

Essential cookies keep this site working. Optional analytics and advertising cookies are only set if you accept them in our cookie banner. You can change your choice at any time via Cookie preferences.

7. Your rights

Under UK data protection law, you have the right to:

• Access a copy of the personal data we hold about you
• Correct inaccurate or incomplete data
• Ask us to delete your data
• Restrict or object to how we use it
• Receive your data in a portable format
• Withdraw any consent you've given, at any time

To exercise any of these rights, email [CONTACT EMAIL]. We respond within one month.

8. Security

We limit access to your data to the people and systems that need it, use reputable providers with strong security practices, protect our accounts with strong authentication, and remove data we no longer need.

9. Complaints

If you're unhappy with how we've handled your data, please contact us first — we take this seriously and will do our best to put it right. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

10. Changes to this policy

We may update this policy as our services evolve. The date at the top shows when it was last revised, and significant changes will be highlighted on this page.